Every brand deserves a strong beginning.
Meet Morgan
I started my creative journey over 12 years ago, building a blog that reached more than 100,000 followers within its first few years. That experience sparked a lifelong fascination with what makes people connect with brands and stories.
While studying Advertising at Michigan State University, I began freelancing in photography — which grew into website design, advertising management, social media strategy, and content creation.
Since then, I’ve worked full-time across Detroit’s marketing scene — on both in-house and agency teams — specializing in startups, GTM strategies, and event marketing.
Outset Creative was founded to bring all of that experience together under one vision: helping brands find their voice from the very outset.
What drives us
We believe creativity works best when it’s grounded in strategy and fueled by authenticity.
Purpose over polish. Design should move people — not just look good.
Collaboration is everything. The best results come from shared vision and open communication.
Growth by design. Every creative choice should help your brand move forward.
Honesty, always. Clear expectations, consistent execution, and meaningful results.
What we do
Branding & Identity
From logos to complete visual systems, we craft brands built for recognition and trust.
Digital Marketing
Email, SEO, and advertising strategies that amplify your message.
Website Design
Modern, responsive websites designed for impact and conversion.
Graphic & Packaging Design
From packaging to print, we bring your brand into the physical world.
Social Media & Content Creation
Authentic content that tells your story — photography, video, and UGC that connects.
Event Marketing
Whether you’re packing a room or filling an expo center, we’ll get the right people registered.
Why choose us?
Because we’ve been where you are. We know what it’s like to start small, dream big, and want your brand to stand for something real.
At Outset Creative, we don’t just deliver pretty visuals — we build strategy-backed creative that drives connection, clarity, and growth.
If you’re ready to bring your brand to life, we’re ready to help you begin.
Let’s build your beginning
Whether you’re launching a new brand or refreshing an established one, Outset Creative helps you bring your ideas to life with intention and creativity.