Paid Campaigns
With over $1,000,000 in managed ad spend, we've orchestrated dozens of successful campaigns in Meta, Google, LinkedIn, TikTok, Snapchat, OTT, Amazon, and more.
Our approach combines strategic targeting with compelling creatives to drive conversions.
TRUE HYDRATION
An iterative process that built to a full-scale launch of an ecommerce brand.
The Challenge
To put it simply, the challenge was the grow a million-dollar brand from the ground up. Small team, small budget, big picture.
The Solution
The brand that was handed to me was built for gas station shelves, not Instagram feeds. Without the ability to redesign the packaging to be more “like-able,” we turned to redesigning the website and digital branding in a way that matched the existing packaging but expanded on it through the use of vibrant colors, trending fonts, and accompanying imagery that was designed to be shared.
The Approach
From iterating on the brand to be more social-media friendly to directing photoshoots and working with influencers, this was an incredibly iterative project because we needed to get the messaging and targeting just right.
The Results
When I joined the project, the product had yet to even go on sale. Within its first year after launching, we were bringing in $1M+ annually. The majority of revenue came through social sharing and subscriptions. The brand has since expanded its product line and continuing to grow in the ever-evolving ecommerce space.
All work for True Hydration brands was completed by me in-house.
LAVIDA MASSAGE
A comprehensive campaign that increased brand visibility and engagement.
The Challenge
The LaVida Massage location in Troy, MI wanted to increase their store traffic, call volume, and online gift card sales while staying within a strict advertising budget.
The Solution
By using a mix of Meta and Google Search and Display ads that were narrowly targeted by demographic and geolocation, we highlighted their top offers to consumers who were most likely to convert.
The Approach
Since resources were limited, we relied on corporate assets available to the franchise and stock images to display the services LaVida received the best margins on.
The Results
This specific franchise saw a 20% MoM increase in call volume, a 2x increase in MoM gift card sales, and a 10% lift in MoM bookings.
All work for LaVida Massage was completed under Trademark Productions.
