Brand Strategy
Design is at the heart of what we do. From logo creation to full brand overhauls, we craft visual and verbal identities that resonate with audiences of all kinds.
TRUE HYDRATION
An iterative process that built to a full-scale launch of an ecommerce brand.
The Challenge
To put it simply, the challenge was to grow a million-dollar brand from the ground up. Small team, small budget, big picture. Oh, and did I mention that it started as an MLM and we weren’t allowed to change the packaging or logo?
The Solution
The brand that was handed to me was built for gas station shelves, not Instagram feeds. Without the ability to redesign the packaging to be more “like-able,” we turned to redesigning the website and digital branding in a way that matched the existing packaging but expanded on it through the use of vibrant colors, trending fonts, and accompanying imagery that was designed to be shared.
The Approach
From iterating on the brand to be more social-media friendly to directing photoshoots and working with influencers, this was an incredibly iterative project because we needed to get the messaging, look and feel, and targeting just right.
The Results
When I joined the project, the product had yet to even go on sale. Within its first year after launching, we were bringing in $1M+ annually. The majority of revenue came through social sharing and subscriptions. The brand has since expanded its product line, launched on Amazon and TikTok Shop, and is continuing to grow in the ever-evolving ecommerce space.
All work for True Hydration brands was completed by me in-house.
