“Design is not just what it looks like and feels like. Design is how it works.” —Steve Jobs
A website is where judgment is passed in seconds. It’s not a brochure—it’s the front door to your brand, speaking for you when you’re not in the room. Every interaction signals who you are, what you value, and whether you can be trusted. Done right, it doesn’t just explain what you do—it feels like who you are, turning curiosity into belief.
TRUE HYDRATION
A fully-functional Shopify storefront built from scratch and integrated into an existing warehouse distribution software.
The Scope
When I took on this project, the existing website was a static one-page website that lacked visual movement, social proof, lead collection, and a cohesive message. AKA the bare minimum of an ecommerce store.
Through multiple site updates and rebrands, I was able to bring the site to life through visual interest, data-driven layout decisions, split-tested offer types, and aggressive review collection campaigns. What resulted was a 40% increase in AOV, reduced subscription churn, reduced bounce rate, and a significant reduction in tech-related customer service inquiries.
Key Elements
Custom theme development
Website design
Copywriting
Photo selection, creation, and content insertion
Subscription app installation/ migration
A/B offer and layout testing
Landing page design
Product review app installation / migration
Email / SMS marketing integration
Affiliate software integration
Bundle app installation
Warehouse distribution software integration
Product database management
SEO / SEM management
All work for True Hydration brands was completed by me in-house.
